We stock parts, not allegiances

How a component earns a place

Three tests, applied to every head, shaft and grip we hold.

1. Does it do something the others do not? Six shafts that measure within a few grams and a few cycles of each other are one shaft with six paint jobs. We want coverage of the range, not depth in one corner of it.
2. Can we get it consistently? A brilliant component with a fourteen week lead time is a component we cannot honestly recommend to somebody who wants to play in June.
3. Does the maker publish real specifications? If we cannot obtain a bend profile, a raw weight and a tip diameter, we cannot build to a repeatable standard, and we do not stock it.

What we deliberately do not do

No supplier pays us for shelf space, display carts or fitting-day slots. We hold no volume commitments and no annual purchase minimums. Fitters are salaried, so nobody's income moves when a more expensive shaft goes in a club.

We also do not carry a house brand. Studios that build their own line have a permanent thumb on the scale, however honest their intentions, because their margin on the house product is double anything else on the wall. Removing the temptation entirely is simpler than resisting it.

When the right part is not here

It happens most weeks. A fitting produces a specification, we look at the wall, and the wall does not have it. In that case we source the part from the supplier, tell you the lead time before you commit, and pass on the cost with our standard labour on top. The alternative — steering you toward whatever is in stock — is how a fitting becomes a sales appointment.

Aftermarket versus stock shafts

An aftermarket shaft is not automatically better than the one that comes in a retail club. Some stock offerings are excellent and inexpensive. What aftermarket buys you is a published, controlled specification, which matters when you are trying to repeat a build or match a set.

Where a stock shaft happens to be the right profile at a lower price, that is what we will fit. Several of our most-used iron builds run on components that cost a fraction of the premium options sitting three feet away on the same wall.

Used and existing heads

We are happy to reshaft or rebuild clubs you already own, including heads we did not sell you. Before starting, the head is inspected for hosel condition, crown or face damage and previous bend history. If a head is unlikely to survive a pull, or has already been bent to the edge of what the metal will take, we say so before any heat goes near it.

Grips

The cheapest meaningful upgrade in golf and the most neglected. We keep a spread across cord, rubber and hybrid textures in several core sizes, and we will happily install a grip you bought elsewhere. Build-up tape wraps are counted and recorded either way.